Conceptual Design Company Droog Create Stunning Amsterdam Hotel


The iconic Dutch conceptual design company Droog have opened a cutting-edge concept hotel in their hometown of Amsterdam. The Hôtel Droog is no ordinary hotel; the space accommodates not only overnight guests, but also lecture attendees, visitors to the space’s exhibitions and shops, and passers-by looking to relax in the hotel’s ”fairy-tale garden”. Droog director Renny Ramakers spoke about the company’s desire to create a space which would house any and all desires of hotel guests; “[the hotel] brings all of our activities under one roof, from curation to product design, exhibitions and lectures, and invites people to plug in as they choose.” Droog works with independent designers to create projects, exhibitions and live art events. The company have worked with such iconic designers as Marcel Wanders, Richard Hutten and Jurgen Bey.

The Hotel Droog was retrofitted from an historic 17th century building, and now features an exhibition gallery curated by Droog, a dining room that serves dishes from locally-sourced recipes and an esplanade of stores, including a Droog store, a cult-favorite Cosmania cosmetics store, a Kabinet fashion store and a Weltevree products area. However, the most alluring attraction in the building is without a doubt the beautiful indoor garden from French designers Claude Pasquer and Corinne Détroyat, which is filled with flowers and edible plants. Suites are located on the top floor of the building, affording guests of the hotel stunning views of the Amsterdam city skyline.

Every one of the hotel’s spaces, from the garden to the shops to the lobby, are as beautifully unique as one would expect from Droog (pictured below). For more information about this stunning new conceptual hotel space, visit the Hotel Droog website.

Source and photos courtesy Dezeen.