Hilton’s Potential New Brand in 2014

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According to a report from The Wall Street Journal, just after Hilton began trading publicly, they announced a plan to revamp the image of their brand. The new look will have a heavy focus on young, affluent travelers. The plans are said to include a renewed focus on style and design.

Hilton’s Christopher Nassetta told The Wall Street Journal that Hilton is exploring plans for a lifestyle brand that would be in competition with W Hotels.  Hilton’s stock rose 7.5% to $21.50 on their first day of trading, selling 117.6 million shares and raising roughly $2.35 billion. In an interview at the stock exchange Nassetta said of the new brand, “it’s something we’re working on.”

On the day of their stock opening, Hilton transformed the New York Stock Exchange to resemble their hotels, with door and bell service greeting everyone upon their entrance as well as food and beverage team members serving participants breakfast on the trading floor.

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Photo courtesy of: nyse.com

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