Beyond the Ordinary: Luxury Hotels Look to Art, Film, to Impress Guests

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While there is, still, nothing we love more than the basic of laying our head down on the ultra-plush pillows of our favorite luxury hotel at the end of the day, guests are increasingly demanding more. Luxury hotels are seeking to distinguish themselves by being more than a place to lay your head, becoming a hybrid of coffeehouses, bars, lounges and salons.

USA Today recently reported that many “lobbies are starting to feel more like coffeehouses or French salons, where guests and neighbors can pursue intellectual curiosities.”

“The better hotels are moving away from being bland, boxy and boring places to offering their guests a more refined and enhanced experience,” says Chekitan Dev, associate professor of strategic marketing and brand management at Cornell University’s School of Hotel Administration, to USA Today. “It helps support local artists and provides an aesthetic complement to their stay.”

In fact, several hotels offer intellectual events to attract locals to hotels, like:

  • Andaz Hotels: All nine of these Hyatt-owned hotels have a monthly “salon” where artists, photographers, or writers are discussed. More recently, they also launched AndazSalon.com, which showcases “cultural insiders.”
  • The Betsy Hotel: Located in South Beach in Miami, this hotel has rooms reserved for visiting artists and writers and hosts lectures, workshops and book signings.
  • W Hotels: The hotel recently launched travel-inspired short films produced by Roman Coppola and the chain hosts events that are film, fashion, design, and art-centric.
  • Cosmopolitan Las Vegas: This hotel boasts a P3 Studio, an artist-in-residence program that has international and local artists create interactive art projects.

Source and image courtesy of USA Today