A luxury market research firm has performed a study to highlight the most searched hotel companies by Chinese travelers.
The study was conducted by Digital Luxury Group, an international firm that provides luxury brands with market information to better target their customers.
The top five hotel searches by Chinese travelers were Sheraton, Hilton, Shangri-La, Intercontinental and Westin.
Ritz-Carlton and Hyatt Regency also made the top 15 in numbers 10 and 11 respectively.
Digital Luxury Group’s research uncovered other interesting findings as well. It discovered that the market for Chinese travel is growing, and no company has emerged as a clear leader for hotel needs. It also found that American companies are doing well among this growing market. Six of the top 15 companies are US-based.
In addition, Banyan Tree and Shangri-La are both being sought after by luxury guests as hotel/spa combinations.
Photo courtesy of Sheraton Hotels & Resorts