Luxury Hotels Find Ways to Tailor Unique Experiences


In the luxury hotel market, it has become a standard to see every imaginable amenity and indulgence that money can buy. Beautiful finishes, furniture and services abound in lavish establishments, but oftentimes there can be a lack of originality or connection to the destination. A multitude of luxury hotels are making an effort to provide guests with specialized experiences to create memories of local life, not just another suite.

Some examples of hotels taking the step to localize experiences are Peninsula Hotels, their program Peninsula Academy provides organized events for guests to partake in such as a visit to a local sake brewery at the Tokyo location including a designated driver. At their Los Angeles location, guests can have a private tour of film and movie sets at Warner Bros studio.

The James hotel in SoHo has enlisted art curator Matthew Jensen to help plan a self-guided See Art SoHo tour in which guests can visit non-profit art spaces, galleries and more. London hotels The Halkin and The Metropolitan offer visitors a chance to discover a unique process. A Fortnum & Mason beekeeper can escort guests to the department store’s rooftop beehives, where they can taste fresh London honey and even take a sample home.

With guided activities tailored around the local culture, guests truly get a sense that they are experiencing the place they are staying. Luxury hotels are becoming less of a place to sleep at night or hold business meetings, and more of an all-encompassing experience.

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Hotel Profiles