Ritz-Carlton, Laguna Niguel Talks Branding and Unbeatable Offers


What compliment do you hear most from your clientele? How have you earned it?

The compliment that is most heard at The Ritz-Carlton, Laguna Niguel is about the wonderful service the ladies and gentlemen provide to guests. As the resort celebrates its Pearl 30th Anniversary, it’s fitting to recognize and honor those ladies and gentlemen who are spoken of often, many of them who opened the resort 30 years ago. Club Concierge Penni Garcia is one of the resort’s 30-year employees, and she is frequently complimented by guests.

Penni is a genuine, caring individual who is passionate about excellent service and her commitment to guests is unsurpassed. She feels it is her role to be the “ultimate hostess” and to take special care of all of her guests as if they were staying in her own home. With that dedication, she consistently creates Ritz-Carlton guests for life and over the years, and many guests return simply to see her and experience the world-class service she provides. 

How will you continue to brand yourself in 2014? Are you using social media? Going viral? Using video? Word of mouth? Let us know your strategy!

2014 is a year of celebration for The Ritz-Carlton, Laguna Niguel. The resort’s 30 year anniversary will be shared via social media, and other channels as appropriate. Because it is such a significant milestone, there will be events, packages and other activities all centered around the pearl theme.

Tell us about some of your most unbeatable offerings and promotions this month.

Guests are invited to be inspired and celebrate the resort’s 30 Year Pearl Anniversary. Exclusively on The Ritz-Carlton Club® Level, the resort has joined with luxury cultured pearl jeweler Mikimoto to surprise and delight one Club Level guest per month with the discovery of a special His and Hers Mikimoto jewelry gift. Guests will also enjoy the Pearls of Inspiration white chocolate amenity, breakfast for two and an in room memento from Mikimoto including complimentary round trip transportation to South Coast Plaza and lunch for two.

The package is available through April 30, 2014 and includes:

  • The opportunity to discover a His and Hers Mikimoto cultured pearl jewelry gift on your pillow in your guestroom
  • Overnight accommodation on The Ritz-Carlton Club Level or Suite
  • Breakfast for two either through In Room Dining or in Raya
  • Round trip transportation to and from South Coast Plaza
  • Lunch for two at South Coast Plaza and visit to Mikimoto

Learn more about the Ritz-Carlton, Laguna Niguel on their company website.

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