Ritz-Carlton Laguna Niguel Talks Social Media and Apps

What programs, apps or resources do you use to bring value to your guests? What about them is useful to you, and why would you recommend them?

At The Ritz-Carlton, Laguna Niguel guests have access to VIP insider information via The Ritz-Carlton App. Using The Ritz-Carlton App, guests can turn their stay into something truly extraordinary. A QR code reader allows guests to experience tours on-property. GPS technology also allows the application to recognize when a guest has arrived at The Ritz-Carlton, Laguna Niguel and can provide location specific advice, information and even exclusive offers. With the tap of the finger, guests can learn more about local area culture and customs, concierge tips and even the hotel’s art collection. The App also integrates The Ritz-Carlton World Concierge global recommendations from Four Square, the social media platform. New destination and landmark tips are populated by Ritz-Carlton Concierge experts all over the world every week.  Engaging the capabilities of the App, guests can also easily keep up with a resort’s activity calendar so they’ll never miss a what’s happen while they are visiting.

How do you feel social media has changed your industry? How do you use social media to your advantage?

Social media has provided the opportunity to directly engage with guests before, during and after their visit to the resort.  It has given us the opportunity to share what’s happening in real time and give guests a deeper appreciation for the resort and its surroundings.  A fantastic example of this is when our Eco-Adventure Center naturalists take an whale watching excursion and spot a Blue Whale, we can share that photo the same day and create a life-long memory for someone.

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