How does a luxury destination become legend? In the case of St Tropez, it began with Brigitte Bardot. The actress and beauty icon branded this paradise into our collective memory with her appearance in And God Created Woman. Soon after, this sleepy French town was transformed into the playground of the elite, who descend each year in their yachts and private jets to enjoy its world-famous beaches. So as I’m sure you can imagine, when we set out to plan our winter getaways, a stop in at St Tropez is a must.
So, here’s the plan: book yourself in at Wimco’s Villa Belrose, a luxury hotel with a Provence appearance and Hollywood amenities. Located up on a hill with views of St Tropez bay, Belrose is the perfect backdrop for rest, relaxation and pampering, with personalized service, gastronomic excellence, and a luxurious beauty center. Before you head down to the golden beaches, work on your tan at the Belrose’s gorgeous pool and sunbathing terrace. If a chic day à la Jackie O is more your style, get glammed up in the Belrose’s beauty salon before hitting the Quai Jean Jaurès for shopping and a tarte tropézienne at Café Sénéquier.
Stroll through the ochre streets of the Old Village, with a stop in at everything from Dior to the parish church, with its bust of Saint Tropez himself. Embrace the relaxed pace of life like a local with a game of pétanque at the Place des Lices. Or, spend a lazy day under your parasol at Pampelonne beach. At the end of a glorious day of sun, head over to the Club 55 (where Bardot herself spent her nights off while filming).
The Villa Belrose is located at Boulevard des Crêtes, 83580 Gassin, France. For more information, please visit the Wimco website. Photos courtesy Wimco.